Financial Information Executive Summary The Executive Summary pinpoints the main bulletpoints of your business, offering a quick glance at the most important aspects of your small business and what you hope to achieve. Sparkle Jewelry Designs is a handcrafted jewelry business with a focus on modern styles with an edge.
For most entrepreneurs, a business plan justifies their reason for being in business. For you, creativity is your justification for making art to sell. A business plan gives you credibility as a serious businessperson by offering production, marketing and financial goals to consider for your startup.
Describe what you do in a brief summary. Describe your typical clients. They might be private collectors, corporations, publishers, gallery owners or auctioneers. State your purpose in a mission statement. In one or two sentences, the mission statement clarifies why you make art to sell and what you want to accomplish.
Maybe you create prints out of your original paintings to make art affordable and accessible to more people. Describe your business team. Artists usually work alone and are responsible for all aspects of the business.
However, if someone helps with billing, accounting, connecting with clients or hanging exhibits, include them as members of your team. Emphasize your special talent as an artist, such as having exhibited in galleries or having studied under a well-known artist.
For instance, you might find the services of a part-time financial manager or administrative assistant necessary in six months to a year from now. Show your knowledge of the art industry through market research.
State any changes in the industry that might affect your sales, such as the shift from gallery exhibits to online sales. Keeping up with art industry changes helps you decide whether you need to find new buyers for your work or new ways to market it.
Describe how you plan to market you work. List your ideas and when you expect to start them. You might want to run a local drawing for a free portrait sitting three months before the holiday season.
Or you might want to give four art lectures at your local library for a stipend. Include all the necessary steps involved and whose help you might need. Include a financial plan.
List your current revenue sources. Add estimates for future sources.
Factor in the cost of art supplies, which is likely one of your largest expenses. Also factor in the cost of production methods, such as printing and framing; overhead if you work out of a rented studio; and marketing. Describe where or how you plan to get the money to increase sales or cover budget shortfalls.
Perhaps you plan to approach art investors or apply for government grants. Maybe repurposing your art on new products might generate sales.Business Plan Information. A Business Plan, also referred to as a marketing plan, business strategy, or business proposal, is a mission statement that sets out your vision, structure, and methods, and helps you to plan for the future.
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