One aspect of a marketing plan is advertising.
Vivek chowdhury Member Level: It also gives the advantages and disadvantages of advertisements in today's world. It also states the benefits of advertisements for consumers, business firms and society.
After reading the article, you shall know why advertisements are important today. The various features, characteristics,merits and demerit of advertisements are well explained. The term, 'advertising' has been derived from the Latin word Adverto which means to drive the attention towards something.
Advertising involves the preparation of written or oral messages and their dissemination through paid media without personal contacts fro the purpose of making people aware of and inclined towards the use of a particular product of that firm or company.
Features of advertising The main characteristics of advertisements are as follows: Advertising is a non-personal from or presentation because there is no face to face contact with the consumers of the product. It is a paid form of communication as the advertiser has to pay for the space or time hired by him for the purpose of advertising.
It is done by an identified sponsor. It is always done on or for the behalf of somebody called sponsor. It can be oral, written or visual.
It is done through medias such as press, video, television, cinema, internet etc. The basic function of advertising to is to raise the demand for the particular product.
Advertising is a basic form of mass communication as the advertisements are aimed at the large number of people. Advertising id different from publicity as it takes place throughout the life time of a firm or the product.
Objectives and functions of advertisements The ultimate objectives of advertising is to sell something- a product, a service or an idea. Advertising is aimed at stimulating a demand for a particular product by making people aware of the new products and the existing uses of the old products.
It attracts attention, creates interest and arouses desire among the consumers. Advertising is designed to face new competition. Well planned advertising programs build goodwill for the enterprise and its products. Advertising enhances the image and prestige of the advertiser by highlighting the benefits of the products and services.
Advertising creates awareness about the merits and demerits of advertised products. By describing the unique features and use of products, repeated buying is encouraged. Advertised goods enjoy a ready market and little sales efforts is required for them.
Dealers are always willing to deal in such stocks of goods. Advertising provides useful information about the uses and features of the products. Advertised products enjoys recognition and acceptance from public.
A direct link is created between the producers and the customers. Advertising reduces the need of an middleman for selling goos that reduces the retail price of that commodity. To improve living standards: Advertising creates a better desire for a better living.
It stimulates hard work and improve th standard of living of the people. If you are aspired to buy a nano car, you shall definitely work hard towards it to achieve your goal.It is economical: Newspaper advertising, in view of the extent of coverage in terms of circulation has one of the lowest cost per reader.
Demerits of Advertising in Newspapers. The following are some of the disadvantages of newspaper advertising. 1. Newspapers have shortest life span: Newspapers have the shortest life. It has been estimated that the effective life of newspaper for an individual is about 15 to .
Essay topics: Merits and Demerits of Advertising Submitted by eddysuaib on Sun, 07/20/ - The improvement of technology has been influencing the advancements of advertising. demerits It requires a lot of budget. It can create issues of under demand and under supply for the company and dislocates the demand and supply equilibrium for the company.
A disadvantage of print is the limited reach is has compared to other avenues.
While smart campaigns target demographics to buyers, using print exclusively eliminates potential buyers who might find you in another advertising method with a wider reach.
Despite all the benefits of online advertising, there are definitely some disadvantages, which include technical obstacles, connection speed, and advertising fatigue. Exercise Connection speed is listed as one disadvantage of online advertising. Essay topics: Merits and Demerits of Advertising Submitted by eddysuaib on Sun, 07/20/ - The improvement of technology has been influencing the advancements of advertising.