Vinamilk dairy product catalog and features marketing essay

Today, Indonesia is becoming less underdeveloped, the European Union is reducing the investments in Indonesia, the standard of living is rising, but there are still some challenges to conquer: Just like the demand for commodities, the pace of growth in fixed investment, exports and consumption has been slowing down. Due to a faster population growth than employment growth than, you can notice the downtrend in job creation.

Comments Content Table of contents Introduction…………………………………………………………………………………… …………………………………………2 1.

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They always want to build themselves a stable foundation and mark their brands on the market. Therefore, it is will be a huge advantage if companies can find the appropriate business strategy because a business strategy will offer a guide on how their business is performing internally.

Also, how they are performing against their competition and what they need to stay relevant into the future. In this report, we will analyze these issue specifically in Vinamilk dairy corporation at length.

Established in as the Southern Coffee-Dairy Company, Vinamilk has grown strongly and become the leading business of the industry of milk processing, and they was also the first Vietnamese company be included in Forbes Asia's top performing small and medium-sized companies in The company today is the biggest dairy company in Vietnam and the country's 15th largest overall.

Vinamilk products such as powdered milk and condensed milk are also marketed and sold to the Middle East, Cambodia, the Philippines and Australia.

Vision statement describes vigorous and fascinating outlook of the firm in the future. It indicates the growth, potential benefits of firm to the investor and stakeholders. Goals and objectives are the specific results that business strives to achieve in a specific period of time.

Objectives are stages to gain the goal; the objectives often propose short-term plan express more detail while goal was proposed for long-term plan that is wide and have general expression.

Vinamilk aim to reach the sales of 3 billion USD and ranked in the top 50 of the world's largest dairy company in Core competencies are special things that make a business be outstanding among competitors such as specific products, skills, quality or reputation.

A plan is an important part of any business, whether you are starting up or if you are an established business. A plan is defined as the primary management function basis for each strategy.

In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals. Every company need to have because a suitable plan will give the coordination, direction, reduces uncertainty and diseconomies of scale.

The informal planning has very little documentation, and it is concerned with routines, daily business and it involves very few people. However, the disadvantage of informal planning is the low decisions and it only suitable for small businessimportant law.

Decision are taken by managers and handed down to subordinates. According to the lesson in class, in top down planning, goals are determined early and very flexible.

However, processes imposed by management so little employee participation is lead to the lack of motivation. Subordinates are encouraged to think of themselves, and are involved in decision-making and planning. In my opinion, I believed that Vinamilk is using top-down decision making.

Therefore, it does not encourage contribution or initiative from subordinates. However, quick decisions can be made when speed is required, and it also allow the person who know the job making decision, so it will reduce risky.

A business plan is a written document that describes your business and its objectives, strategies, market and financial forecasts. A business plan can help you secure funding and measure success. Potential investors may work with you or lend you money on the strength of your plan Source: Strategies are courses of action, including those that specify resources required, to achieved an overall objective.

Policies are general statements that guide thinking and action. Procedures are customary method of action. Rule are specific statements of what may or may not be done. Programmes are collections of activities that need to be carried out to achieve desired outcome.

Budget are statement of expected results expressed in financial terms. It characterized into four strategies categories which is a star, question mark, cash cow, and dog. Vinamilk has to spend more to maintain their market position, but promise high return in the future. To develop a question mark to a star, the firm should invest heavily money.

Vinamilk intends to enter into instant pro beauty, collagen and beauty drinks market.Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via .

About Vinamilk 01 History Timeline Story 01 Born Vinamilk was established on August 20, on the basis of three dairy factories from the old regime. Growth It introduced powdered milk and cereal with milk powder at the first time in Vietnam. Vinamilk Ice Cream.

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Food Food, Food Art, Product Shot, Catalog Design, Food Drawing Find this Pin and more on. In addition, through word-of-mouth marketing after these events, especially of young woman, it is more likely to spread the products’ outstanding features to the consumers.

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Also, this milk’s promotion can also be combined with the regular milk products’ promotion from Vinamilk. Vinamilk dairy product catalog and features Vinamilk milk products line includes many products with many flavors and packaging sizes for consumers to choose from including chocolate / added sugar, strawberry or High-calcium or Low-fat, etc.

(Table line milk products Vinamilk). About Vinamilk 01 History Timeline Story 01 Born Vinamilk was established on August 20, on the basis of three dairy factories from the old regime.

Growth It introduced powdered milk and cereal with milk powder at the first time in Vietnam.